CLIENT WORK

DIGITAL BRAND EXPERIENCES

SAM’S CLUB

Across multiple Wild Turkey initiatives, I worked across product, web and campaign design, translating an established brand into experiences that ranged from an interactive exhibit app to a responsive music platform and social creative. The work called for different levels of ownership, but a consistent focus on visual hierarchy, brand expression, usability and hands-on execution.

WILD TURKEY / CAMPARI GROUP

CLIENT

AGENCY

VML

ART DIRECTION / VISUAL DESIGN / PRODUCT DESIGN / UI/UX / SOCIAL

CONTRIBUTIONS

01

Interactive
Exhibit Experience

SYMBOLS OF
OUR SPIRIT

Wild Turkey’s Symbols of Our Spirit exhibit paired a physical gallery with a digital companion experience that let visitors explore the stories behind individual artifacts. As Lead Product Designer, I owned the experience from user flows and wireframes through prototyping and high-fidelity UI, working with the Creative Director and UX Copywriter to shape how the digital layer supported the live exhibit.

VIEW EXPERIENCE →

The interface had to support people moving through a physical space, scanning objects and shifting attention between the gallery and their phones. I kept the interaction path simple, built the content around individual artifacts and used the interface to extend the exhibit rather than compete with it.

DESIGNING FOR
A LIVE EXHIBIT

After the initial build, I developed a refined prototype that brought the QR scanner into the app, created clearer paths for users who did not want to opt in and reworked object expansion into lightbox-style interactions. The goal was to reduce friction while preserving the original visual and interaction concept.

REFINING THE INTERACTION

02

101 Bold Nights

RESPONSIVE WEBSITE

For Wild Turkey’s 101 Bold Nights program, I redesigned the responsive website to communicate the competition, mentorship opportunities, events and artist stories more clearly. Working from client-provided research and program requirements, I reorganized the information hierarchy and developed a stronger visual system built around music, storytelling and Wild Turkey’s existing brand language.

VIEW WEBSITE →