CONN’S HOMEPLUS

Brand Refresh + Campaign Design

Working within the Conn’s HomePlus brand refresh at VML, I designed campaign and retail extensions across out-of-home, in-store and social. The work used bold typography, high-contrast color, product imagery and direct promotional messaging to keep the refreshed identity recognizable across very different formats.

CLIENT

CONN’S

AGENCY

VML

CONTRIBUTIONS

OUT-OF-HOME / IN-STORE / PROMOTIONAL

SCOPE

VISUAL DESIGN / CAMPAIGN DESIGN / SOCIAL CREATIVE

01

WE CAN HELP

CAMPAIGN EXTENSIONS

Campaign creative used oversized typography, simple product cues and direct messaging to carry the refreshed visual language across outdoor and social placements.

02

FINANCING ACROSS TOUCHPOINTS

RETAIL + SOCIAL

Financing messaging extended across in-store, out-of-home and social formats, using modular product-led layouts that could adapt to very different placements while remaining recognizably Conn’s.

03

PROMOTIONAL SOCIAL

SEASONAL + OFFER-DRIVEN CREATIVE

Seasonal and offer-driven social creative adapted the refreshed brand language to promotional moments like Memorial Day while maintaining a consistent visual system across products and offers.